RapidAI

identity, website, exhibits, collateral

objectives

Create distinctive and engaging brand messaging as well as a look and feel for this start up-to-growth stage cerebrovascular imaging software company. The brand needed to clearly distinguish itself as the gold standard in the healthcare market as the most advanced and only clinically validated solution. 

summary

Collaborating with the executive team, Menlo Creative lead and managed the creation of the brand's messages, visuals and interactions including creative direction and project management from their startup days through their growth stages.

results

A brand identity, website, collateral, and exhibits were developed to transform the brand from a purely technical appeal to a broader engagement with hospital administrators, neurovascular experts, technicians, and partners with an array of assets for consistency in future communications.

url

rapidai.com

HPE

initiative identity, community website

objectives

Create distinctive and engaging brand for this program initiative. We needed to engage the development community in learning about and using KubeDirector as an open source tool created by HPE. 

summary

Collaborating with the program manager, Menlo Creative lead and managed the creation of the brand visuals and website including creative direction and project management.

results

A brand identity and website were developed to introduce the program brand and provide assets for consistency in future communications.

url

kubedirector.io

HPE

marketing collateral and events

Conference Booth

PowerPoint Architecture Diagram

Event Pull Up Banner

TigerGraph

keynote presentation

Stacklet

collateral, event marketing

Partners in Education

annual reports, brochures

CRYOmechanix

identity, vehicle wrap, collateral

objectives

Create distinctive and engaging brand messaging as well as a look and feel for this first-of-its-kind startup. The brand needed to make waves in the fitness and wellbeing market as a completely new way to use cryotherapy to achieve health and wellness goals in a convenient way. 

summary

Collaborating with the founders, Menlo Creative lead and managed the creation of the brand's messages and visuals including creative direction and project management.

results

A brand identity, vehicle wrap and sales sheet were developed to introduce the brand and provide assets for consistency in future communications.

BlueData Software

(acq. by HPE) identity, website, tradeshow, product user interface, collateral, guidelines

objectives

Create a new look and feel for this Big Data enterprise startup that promotes it's revolutionary software platform—one that makes Big Data infrastructure easy. The brand needed to make waves in the IT infrastructure industry as a bold, modern and completely new way to address IT infrastructure for Big Data. 

summary

Collaborating with the executive staff and corporate partners, Menlo Creative lead and managed the reboot of the brand's visuals and interactions online and offline including creative direction and project management.

results

A new identity and website were launched, along with a new tradeshow booth and a new product user interface as well as other marketing collateral for latest launch of their software product platform update. Brand identity guidelines were developed to ensure brand consistency in future communications. BlueData was acquired by Hewlett Packard Enterprise and Menlo Creative continues to work with them on a variety of branding projects.

RALLY VENTURES

messaging, identity, website, brand guidelines

objectives

Complete rebrand with a new name, position as ‘the go-to guys’ for entrepreneurs in the business technology space, demonstrate leadership through strategy and messaging, create all content to deliver responsive web experience as well as assets for ongoing branding

summary

After re-naming the firm, a new brand identity was created, and a website was developed from the ground up with a clearly defined strategy, distinctive messaging and streamlined content that speaks directly to entrepreneurs. The site was strategically designed to quickly and boldly differentiate the firm, serving up snack-able content for mobile devices while having the depth to continue engagement on the desktop.

results

The new site is bold in its message and streamlined in its content, engaging entrepreneurs and investors and allowing them to quickly get the information they want—whether it’s finding a connection in the network of nearly 100 Tech Partners or validation to take the next step in contacting the firm for a meeting. The responsive site was built using WordPress, customizing the design for maximum impact while keeping the backend CMS simple enough for non-technical people at the firm to easily update content themselves.

CANARY FOUNDATION

positioning, messaging, website, infographics

objectives

Position Canary Foundation as THE foundation to support in the fight against cancer and update the messaging to reflect the achievements of the past 10 years as well as their goals for the future; engage the target audiences with an ownable message in a dynamic and innovative way to stimulate new donor investment, partnership development and involvement from the public at large

summary

Working with the founder and executive director to lead the Canary Foundation team through brand discovery exercises, assessed the current positioning and analyzed the crowded cancer foundation space; from this, new positioning was developed and precise messaging was created. Collaborating with the Canary Foundation team, writer, designer and web developer, the responsive website was developed from the ground up with distinctive messaging, clearly defined paths for the user, and streamlined content that speaks directly to "philanthropreneurs" and the science community to engage and inspire to take action. The site was strategically designed to boldly differentiate the foundation, serving up snackable content for mobile device users while having the depth to encourage ongoing engagement on the desktop.

results

As part of the new site development, several bold value proposition and call-to-action statements were created as enlightening graphic content to be used by the foundation throughout their communications, giving them a clear and concise way to tell their story. An interactive map was developed illustrating where Canary Science is happening around the world. The responsive site was built using WordPress, customizing the design for maximum impact while keeping the backend CMS simple enough for non-technical people at the foundation to easily update content themselves.

URL

canaryfoundation.org

CANARY CHALLENGE

website

objectives

Complete redesign of the website to make it an engaging, robust, and dynamic site for the audience of potential participants, volunteers, and others coming to the site to learn about the event; demonstrate the premier quality of the event and the necessary work the fundraising and awareness benefits through strong messaging and clear information architecture

summary

Canary Challenge is an annual day-long event that brings people together—cyclists, walkers, joggers, their friends and family—to raise funds and awareness for Canary Foundation and the research and development work they are doing for early cancer detection. Canary Foundation was founded as the first and only foundation focused solely on early cancer detection. They are committed to early cancer detection research and the development of early detection tests and tools.  Although once an event that was produced by Canary Foundation, Canary Challenge is now it’s own organization dedicated solely to fundraising and awareness for early cancer detection, and all funds raised from the event go directly to Canary Foundation.

results

The new site is bold in its message and streamlined in its content, engaging the audience of participants and allowing them to quickly get the information they want—whether it’s registering for the event, becoming a volunteer, or becoming a corporate sponsor. The responsive site was built using WordPress, customizing the design for maximum impact while keeping the backend CMS simple enough for non-technical people at the organization to easily update content themselves post-event as well as for future updates for this annual event.